“In our 17 years of tracking cultural statements about the importance of fatherhood, the “Dear Sophie” film stands out as one of the most positive messages we have ever found." -- NFI president, Roland C. Warren on Google Chrome's Fatherhood Award™-winning film.
If you haven't yet seen "Dear Sophie," Google's short film about its Chrome browser, then watch it now:
As you can see, this was a no-brainer for us in deciding to honor Google with a Fatherhood Award™ for this powerful message about what good dads do.
One of the reasons it is so powerful is that rather than taking the usual tack with technology -- that it is a distraction that only geeks are interested in -- it shows instead how dads, who love technology, can use it to be better fathers. (Kinda sounds like our Tech Savvy Daddy campaign...)
Do you see yourself as the dad in "Dear Sophie"? Tell us about how you use technology to be a better dad.
Tuesday, August 23, 2011
Google Chrome Hits a Home Run with "Dear Sophie"
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