Wednesday, October 6, 2010

Lessons Learned: Giving to Receive

One of the first Bible precepts that I learned in Sunday School as a small boy was that it is better to give than to receive. Now, as a little guy, I wasn’t a big fan of this concept, especially around my birthday and Christmas. In any case, a few days ago, I was thumbing through a recent copy of Forbes magazine and I came across an article by Michael Norton provocatively titled “Yes, Money Can Buy Happiness…If you give it away.”

Norton is a professor of business administration at Harvard Business School and he has been researching how changes in income impact well-being. For example, he recently asked 315 Americans to rank their happiness on a 100 point scale and predict how happy they would be if they made ten different incomes, ranging from $5,000 up to $1,000,000. So, for example, he found that those who made $25,000 a year predicted that their happiness would double if they made $55,000. But when he measured their actual happiness, the change was about 7%. Moreover, he found that once people reached the US median income (about $60,000), the happiness return on additional income was very small.

Ironically, he did discover one way to “buy” more happiness with your money: Give it away. He hypothesized that although making more money helps us accumulate more material things, it does little to give us what the research shows makes us happier—quality relationships with others.

To test his theory, he and his team did a little experiment. They approached strangers on the street and gave them different sums of money ($5 or $20) and told them that they had to spend the money by the end of the day. But half were instructed to spend the money on themselves while the others were told to spend it on someone else. At the end of the day, Norton’s team learned that those who had to spend the money on themselves bought stuff like coffee and food. However, those who had to spend the money on others did things like donate to the homeless or buy a gift for a loved one.

So, who was happier? Yep, those who gave the money away. Interestingly, there was no difference in reported happiness between those who had to give $5 away verses those who gave $20 away. I guess when it comes to giving, it truly is the thought that counts.

So, why I am sharing all this? Maybe because it’s fundraising season and NFI needs you to give to us until you are in a state of joyous glee. Good guess, but nope. (Although, we certainly need the support and you can donate here. And, no gift is too large. :-))

Well, it is because I vividly recall that one of the early words that each of my kids uttered was “mine.” I seems that children are genetically wired to be self-focused and it’s a dads job to model and teach their children the joy that can be received from giving. And, you don’t need to wait until Sunday to start teaching. That is, if you can spare $5 bucks.

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